They also provide “ongoing support” to groups such as the Ali Forney Center and the Marsha P Johnson Institute. Non-Profit Partner: Beginning June 15th, H&M will be matching donations to The Trevor Project up to $150,000. Non-Profit Partner: In an incredible move, Urban Outfitters is inviting YOU to round up your purchase to make a contribution to GLSEN, which will enable them to get a tax break using your money!Įither their Pride Collection is a late-season debut or Urban Outfitters, who reliably produced some trendy designs in years past, has completely given up, and this page is their entire Pride effort.

The “Give Us Nothing 2022” Award Goes To Urban Outfitters!! Furthermore, very few brands are sticking with the “portion of profits go to ” model and instead are making flat donations regardless of sales.įinally, this was the first year where a few brands seemed to do pride campaigns without any pride collections, which was an interesting phenomenon, so I did include two of those for funsies. More brands are working with smaller and local orgs. GLSEN is still a top partner, but we’re also seeing a lot more of The Trevor Project, The Ali Forney Center, and PFLAG, and rarely seeing the HRC at all. There’s been shifts in the non-profit partnership space, too - the HRC and GLSEN once dominated the field pretty handily, but that monopoly has slowly shifted. A field once dominated by “t-shirts with logos in rainbow gradients” has evolved into various wearables that would be suitable in many contexts, not just “sweating on the sidelines of the Pride Parade wishing you hadn’t taken an edible.” Pride Collections have evolved massively since those earlier years - for starters, brands learned quickly that traction required a non-profit partner, but there’s also more queer designers and models involved than ever and unsurprisingly, the clothes are getting cuter. This is the fourth year I’ve compiled this information - we did it in 2017 and in 2018 and in 2019 before taking two years off because pandemic. These are corporations in a capitalist society, with a few exceptions they all taketh more than they giveth, if you know what I mean. These rankings are not influenced by the company’s overall ethics, their history or reputation in other areas, or by the politics, religious affiliations or lobbying activities of its leadership team. Dedicating website space aside from the product pages to share more info about their spokesmodels, community partners or Pride / LGBT history in general.Developing a custom campaign around its pride content (aka “they did a dedicated photoshoot to promote this stuff”).Using queer models for its collection or campaign.Designs that go beyond slapping rainbows on things and/or designs that would count as cute any day of the year.Having non-profit partner that isn’t one of the most well-known and well-funded non-profits.But let’s look at the splendorous brands who continue to exist and send us press releases but never advertise on our actual website! The Criteria: If you really wanna support queers this Pride Season, you should definitely shop at stores run by actual queer people - here’s your list. Well well well what have we here, another Pride and another opportunity for brands to “align” with the LGBTQIA+ community by printing LOVE IS LOVE or LOVE IS FOR EVERYONE or LOVE OUT LOUD in a rainbow gradient on a bunch of t-shirts with a wink and a gay nod. The 200 Best Lesbian, Bisexual & Queer Movies Of All Time.LGBTQ Television Guide: What To Watch Now.

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